Digital marketing involves marketing to consumers through digital channels, including websites, mobile devices, and social media platforms.
This form of marketing is different from internet marketing, which is exclusively done on websites.
Digital marketing relates to attracting customers via email, content marketing, search platforms, social media, and more.
One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.
Digital marketing comes with various challenges, including implicit bias.

Using a collective application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters

Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the the most basic level, branding is made up of a company's logo, visual design, mission, and tone of voice.